Could Sentiment Analysis Be Used to Train AI to Be More Human?
With passing years, the role of artificial intelligence has increased in our lives. We find several systems around, helping us in everyday tasks. From our smartphones to other devices, everything uses AI. Another field where AI has become more prominent is detecting human emotions. We can find several systems and programs that analyze textual data and derives the emotional meaning hidden in it.
The development has helped us create technologically advanced systems that detect diverse emotions. Think of how much benefit a company can derive when they can timely identify negative comments. Keeping these facts in mind, we can say that AI is becoming more emotionally aware.
In the following paragraphs, we see how sentiment analysis influences AI and what techniques we can use to extract benefits.
Positive and Negative Sentiments
Every text has hidden emotions. It could be negative or positive emotions based on a person’s experience. Businesses deal with clients at all hours, and you must satisfy them to excel in your field. If your customers have positive comments about your work, you will see an influx of business. Similarly, more negative comments mean you need to restrategize. To decode all of these hidden emotions, we need an analysis method.
Understanding AI-based Sentiment Analysis
Opinion mining helps individuals identify the hidden emotions within a piece of text. It falls under the branch of text mining, where we use data from various sources to extract meaning. Anything a person writes has some emotion hidden in it. The message might have negative or positive emotions. Sometimes it can be a neutral text with no negative or positive sentiments. No matter what your opinion might be, an analysis mechanism can quickly detect it. It’s possible with the help of NLP and artificial intelligence. Yes, that’s right, AI plays a crucial role in emotion analysis.
Artificial intelligence is an emerging field where computers and machines are simulated to act like humans. Using AI, we can gather millions of records from social media pages, websites, and other places. AI even extracts data from videos and audio clips. Using these records, we will deploy a sentiment analysis mechanism powered by natural language processing to derive meaning. With the inclusion of Driverless AI, we get state-of-the-art NLP capabilities that show an accurate analysis.
Understanding NLP Used in the Analysis
When it comes to detecting the reactions of individuals from textual data, we need natural language processing. It is the primary technique for finding positive, negative, and neutral emotions. With the help of the mechanism, we can break down textual words and find hidden emotions. The data could come from any medium.
Natural Language Generation and Processing Algorithms
NLP uses text vectorization to transform human language into machine-understandable code. Afterward, machine learning algorithms are incorporated with training data to get suitable outputs. Over here, the training process helps the machine develop associations between words and emotions. Once it builds a sufficient knowledge bank of its own, we enter the actual data for analysis.
Techniques Used in AI Sentiment Analysis
There was a time when companies had to use traditional methods to analyze data. Now, we can process massive volumes of data thanks to data analytics. A benefit of data analytics is opinion analysis. We must keep in mind that the process uses a combination of the following approaches:
- Rule-based analysis: This method considers a dictionary containing words and their relevant emotions. When new data enters the system, the machine looks at its internal knowledge bank and finds an exact or closest match. After identification, the system calculates scores.
- Machine learning-based analysis: We use trained datasets and models to infer responses for new text. This particular system is more efficient as it can detect sarcasm and cater to complex systems.
Implementing AI-Driven Sentiment Analysis
It’s not easy to implement such systems. You need to think about algorithms, limitations, and much more. Still, it doesn’t mean the process is impossible. You can implement a model. However, first, prepare a dataset and make sure it’s clean. For example, remove symbols or special characters. When the data is ready, you shift your focus towards the algorithm for the machine. Your algorithm must be able to identify sarcasm and typos. With the help of your machine learning algorithms and NLP, you extract reactions from the text.
Influence of Machine Learning on Sentiment Analysis
Emotion analysis becomes effortless when we apply machine learning to it. There are several ways to incorporate ML techniques into a program, and each one allows us to extract the hidden emotions within the text. Nowadays, NLP programs use artificial neural networks, similar to the neurons in a human brain. So, we teach the system to understand different words, synonyms, and antonyms. In this way, we train the model to develop connections like a human.
Real World Examples of AI Sentiment Analysis
Multiple industries use AI-based opinion mining for their benefit. However, some prominent sectors are:
Tourism and Hospitality
The tourism industry uses intelligent systems to understand the interests of tourists. It can be related to the type of hotel rooms people prefer or the places they wish to visit. After getting relevant data, they try to offer relevant deals to people. Some hotels and restaurants analyze feedback to see which areas require improvements.
Retail stores also take the help of opinion mining. An accurate system analysis allows companies to understand customers’ opinions in real-time. An advanced system can analyze millions of records without any glitches.
Another industry using opinion analysis to its advantage is the telecommunication sector. Industries monitor how pleased their clients are with their services. If customers are disappointed with any service, the company comes up with strategies to overcome the problem.
Choosing the Right Sentiment Analysis Option
One doesn’t always need to build an opinion analyzer from scratch. Vendors are selling ready-made platforms. So you can get something matching your requirements. You will find many options when considering AI-powered opinion analysis for your company, such as:
- Cloud-based ready-made solutions: There will be a cloud vendor providing you with an already built and trained tool. You provide a dataset and get a detailed analysis. However, the vendor will not explain how the model works.
- Custom AI-enabled analysis: You can ask a vendor to build a customized model for your business.
- Auto ML solutions: There are ways to get customized machines for your given dataset. Your vendor will use an algorithm according to your dataset need.
Using AI Sentiment Analysis to Improve Our Lives
Analyzing and reviewing millions of words is not an easy task for our brain. So we develop technology that acts like the human brain, like opinion mining. With the help of AI, we enhance analysis systems to interpret human language. It allows us to understand a person’s perspective and opinion. However, that is not the only benefit we derive from the entire process. When AI can understand human reactions, we make it more intelligent and multi-purpose.
Machines cannot differentiate human emotion. They work on algorithms and use calculations to provide results, but sentiment analysis allows systems to make inferences. These significant developments can do wonders for an average business. If you are looking for comprehensive programs and professional help, our team can provide you with ideal solutions. Using the latest technology, we help individuals achieve their goals in a shorter period.